{"product_id":"knitsch-yarn-club-2026-phonetic-phun-on-sale-31-july","title":"Knitsch Yarn Club 2026 - Phonetic Phun - on sale 31 July","description":"\u003cp\u003eThe idea for a yarn club based on the phonetic alphabet has been brewing for over ten years. \u003c\/p\u003e\n\u003cp\u003eInitially I didn't run it because who really needs 26 x 50g skeins of sock yarn all in one go? Fortunately now we have easily accessible minis so at long last, the yarn club is coming to life!\u003c\/p\u003e\n\u003cp\u003eAs someone with 1. a surname that has to be spelled out and 2. letters in that name that are frequently misheard (b, v, l and d), the phonetic alphabet has held long appeal. I also genuinely love the idea that with minis that represent letters, you can put colours together to spell out messages in your knitting. WTF, anyone? \u003c\/p\u003e\n\u003cp\u003eLet's acknowledge at the outset that the NATO phonetic alphabet has colonial origins, so some of the words are problematic. We'll be swapping out a couple words for this reason. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the kit? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25 x 20g mini skeins\u003c\/li\u003e\n\u003cli\u003e1 x 100g skein\u003c\/li\u003e\n\u003cli\u003e1 x calico project bag\u003c\/li\u003e\n\u003cli\u003e4 x treats valued at $40\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou will have the option to choose from either high twist merino sock or 100% merino 4ply. Both cost the same. \u003c\/p\u003e\n\u003cp\u003eThe kit will ship the week of 23 November, to arrive in time for 1 December if you'd like to open it as an advent-style club. \u003c\/p\u003e","brand":"Holland Road Yarn Company","offers":[{"title":"High Twist Merino Sock","offer_id":48089221431470,"sku":null,"price":245.0,"currency_code":"NZD","in_stock":false},{"title":"100% Merino 4ply","offer_id":48089221464238,"sku":null,"price":245.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/8706\/files\/pexels-anntarazevich-5435076.jpg?v=1784004535","url":"https:\/\/www.hollandroadyarn.co.nz\/products\/knitsch-yarn-club-2026-phonetic-phun-on-sale-31-july","provider":"Holland Road Yarn Company","version":"1.0","type":"link"}