About Us

Once upon a time, Tash Barneveld had a dream. A dream to open a yarn store full of beautiful hand-dyed yarn and fibre, comfortable couches and copious cups of tea. In 2011 that dream became a brick and mortar store.


The name ‘Holland Road’ comes from two places – my Dutch heritage and a London flat. The heritage is obvious, whereas the flat was a place where travellers found they had an unexpected family. It is still referred to by all that have lived there as a definition of fun, friends and support. Holland Road is a state of mind, an aspiration, a pleasure. And all those other appropriate hyperbole you may like to throw in there.

I love to knit. I ADORE yarn. Share the joy with me!


P.S our customers love us, too:

"Dear Tash,
The package of lovelies arrived safe and sound this morning.  3 facts
1)  It's all utterly divine
2)  I have cuddled it so much my fiance is getting jealous
3)  The raspberry twists are long gone...
Thank you very much!